Hosting a corporate event can be an essential part of growing a business. The event can showcase the best people and the best parts of your company. Your corporate event can help build connections and relationships in the form of an educational seminar, symposium, or workshop. The event may be essential to be the next step in building the culture that you are trying to foster in your office, which makes this event important. Below are some tips to make sure your corporate event is perfect.
Marketing
This event needs to be marketed really well, to make sure that the right people show up to this event! To start this process, you need to know who you would ideally like to attend your event. Including these people will allow for important business connections in your surrounding area to form. When you invite these individuals, your marketing will be the reason that they choose to attend. You must be clear on what the goal of this event is and how the attendees will benefit from attending your event. You might offer promotions or other activities that will engage and encourage folks to attend.
Engaging Content
Once your attendees arrive, you must have an engaging event planned. This could mean multiple things. One way to make sure that the event is appealing is by securing a fantastic speaker. This speaker can be someone from your field of expertise that has loads of invaluable experience and knowledge. This speaker will have plenty to teach that your attendees will want to learn. Another example of intriguing content can be interactive forums. This can mean a question and answer session for higher ups in your company, or breakout meetings to emphasize networking. All of this will benefit your attendees and your company.
Participation
Even with engaging content, participation is the most important part of the event! This is essential for the success of the event, and the best way to ensure this is by having your participants voice their opinions through surveys and polls. You are more likely to have participation if your attendees feel like they are being heard and are participating in the event as well. You can use these polls and surveys to guide the content for the remainder of the event, which will please your guests and take some of the stress off the presentation staff. Also, remember to build time into the schedule for conversation and networking.
Follow Up After the Event
Continuing and building on the connections made is essential, but maintaining them is far more important in the grand scheme of things. After your successful event, reach out to those who attended and maintain this relationship! Ask questions and allow for some correspondence, and sincerely thank your guest for attending your event.
Here at The Fennec in downtown Birmingham, we know a few things about corporate events. When thinking about these suggestions, please consider The Fennec as event space for your next corporate event. We’d be happy to show you around and explain the features that make us uniquely able to meet your needs and help you make your organization’s event successful.
Note: We can also help you with non-profit events like fundraisers and conferences.
